But why? Why should you create your own infoproducts?
The fact that you’re taking this course tells me that you have a pretty good idea of why this is important, but I still want to explain why this is important to me and why I drill this into the heads of my coaching clients until they get it.
Everything (Yes EVERYTHING) becomes easier in business …
once you have your own quality infoproducts.
- Making money? Yes.
- List building? Yes.
- Affiliate marketing? Yes.
- Getting interviews and exposure? Yes.
- Attracting coaching clients? Yes.
- Booking speaking gigs? Yes.
- Opening doors like crazy? YES.
How? It’s simple.
Once you have created a quality infoproduct, you’ve just moved your business credibility ahead of 90% of everyone else what you’re competing with out there for visibility, leads, customers, and even references from others in your business.
The major things that you can do beyond that to grow your business would be speaking, winning awards, and writing a book. But we’ll take it one step at a time. This will move you ahead in that process.
For instance, let’s talk about affiliate marketing.
I did well with affiliate marketing years ago when I started off. I promoted on my blog and to my list and made sales and I was happy. What I did NOT know at the time was that my affiliate marketing results would go through the roof once I started to build my own list of customers – people who purchased my products. Once I did that, and I was following up with my customer list about cool things that I found, I realized very quickly that the majority of my sales were coming from my customer lists – NOT my leads lists. Eek!
Why do you think that was?
Because those people had already purchased something from me, had paypal accounts or were willing to use their credit cards to buy online, and were buying things things that were recommended online (which is how they ended up on my customer list in the first place). They weren’t just looking around at stuff. They were BUYING.
Suddenly it made sense. I reworked my business to release more products through my own sites and then I followed up with my customers about other great programs that I discovered (especially when I was able to find deals).
Very quickly my overall profits increased as I released those products. I was no fool. I saw the writing on the wall, and, have created or co-created well over 500 infoproducts since then. The results are always the same. My customer lists always outperform my leads lists that I build from free content (webinars, blog posts, etc.).
So why isn’t everyone creating infoproducts then?
Many people new to online business panic when they realize just how much writing is involved….
For instance, if you wanted to take the leap into creating your own infoproduct (and I hope you will), you may be stuck before you even get started, just thinking about all of the work ahead of you.
- First you have to write the ebook or report – and this is where most people give up and never finish.
- Then, you need some sort of a sales page.
- Next, you’ll want to create some promotional tools like solo ads and blog posts to sell your infoproduct.
- Then, the gurus tell you that you’ll want at least a few related products to offer your customers – so you have to do it all over again.
Yowza. If you’re not a writer, that may be enough to cause you to run for the hills before you even get started.
I hear ya. I hear ya.
But, it gets even worse.
You may not only dislike writing and put it off to do other things first, but you might also struggle at it.
I’m not picking on you. There are things that I struggle at too. For instance, editing video.
There are also things I really STINK at, as well. 😉 (Like anything design-oriented. I hire people who are much better than I am to handle those tasks. Otherwise, my graphics would look like a 2nd grader created them. No offense to 2nd graders.)
What am I saying, exactly?
I’m saying that…
Maybe you SHOULDN’T sit down and write an ebook from scratch.
Maybe you SHOULDN’T focus on writing and selling small reports like this one.
Maybe you SHOULDN’T concentrate on a business model that involves writing.
Maybe you should focus on coming up with other ways to showcase your expertise – other ways to build a business that makes money. (Translation: Ways that stress you out less.)
Yes, you CAN still create your own infoproduct… but you can do so without the stress of staring at a blank page.
This course is for you if you’re saying “HALLELUJAH!” In the coming pages, I’m going to share a bunch of ways that you can create your own infoproduct without writing it yourself from scratch – without tears.
This is a “Choose Your Own Adventure” style book. Simply choose the path that will be the most EFFORTLESS and most PROFITABLE for you!
I hope I can inspire you to create and launch your first (or next) infoproduct. I can’t wait to hear your success story.