Go through your list of online buddies and ask a few to donate content. They’ll benefit by getting the free advertising and exposure from your readers, and you’ll benefit by receiving additional content for your project.
Go back and reread that. Many people skim over it, thinking that it won’t work, but I’m telling you that it does.
Partnering up is one of my favorite ways to create an info product. If you go through your list of buddies and ask a few to donate content it works.
For instance, my older product OutsourceWeekly.com is a course that I teach about outsourcing. If you’ve gone through that course then you can tell that when you get your weekly report each week that there’s often times a guest expert in there who has contributed the majority of the content.
For example, the weekly lesson on hiring your kids for tax benefits, I know nothing about that, but I know somebody who does. So, I talked to my friend who is a financial planner who had a product on that, and she donated it just for the exposure to my customers.
I do the same thing. If I know somebody is creating a product about a topic that I know – and I’d like my name in front of their customers, then I’ll volunteer to write a lesson for them or contribute content that I already have to their product to help their students to benefit from their material and also I get my name in front of them.
There are so many different ways to do win-win scenarios when you’re partnering with other people.
One of the best examples I’d seen of this was actually put together by my friend, Debbie Drum and Amaryllis Harrop when they compiled a program called Recycle Riches (which appears to no longer be online).
Anyway, I was approached about contributing to the program, and unlike many many requests that I get, they made it SUPER easy.
Here’s what they sent me.
- What the program was.
- Why they wanted me in it.
- They said I could teach the topic by contributing something that I already had created, or I could create something new for them.
- The brainstormed some ideas for my topic. (So I didn’t have to think up one from scratch.) Since this was about recycling your content, they suggested that I could contribute about blogging, infoproducts, or using PLR. Or I could come up with my own thing.
- And, to finalize it, they said I could send them the training in any format. Audio, text (a pdf), or video and they would handle the rest.
So essentially they made it super easy for me to participate, which made it a no-brainer for me.
And, I know they did well with sales on their program because I promoted it and I made sales. So, they had a hot topic, great experts, an easy to consume format and an affordable price. Win, win, win!